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music marketing ​音樂企劃 夕暮水 Sun & Ocean EP Read More

< Back Abbott Similac annual proposal 亞培 心美力 年度提案 concept “The Protection Expert - Abbott Similac, ensure worry-free growth for babies." There is a kind of coldness that only a mother can feel. However, excessive protection can hinder a child's progress and growth. 「保護力專家——亞培心美力，守護寶寶安心成長不卡關」 有一種冷，是媽媽覺得你冷 過多的保護，會拖慢孩子成長的腳步 idea Dressing children can often be a headache for mothers. Taking this relatable everyday concern as a starting point, we highlight how mothers always tend to add extra clothing to provide the best protection for their babies. However, sometimes excessive protection can have adverse effects. By choosing the protection expert, Abbott Similac, mothers can enhance the crucial protective capabilities for their babies and ensure their worry-free growth. 穿衣多寡總是媽媽帶孩子們的頭痛課題 以這項讓媽媽擁有同感的日常哉問作為切入點 點出媽媽總是會為寶寶多添加衣物，希望能給他最完整的保護 但有時候過多的保護，反而會造成反效果 透過選擇保護力專家亞培心美力，替寶寶增強關鍵保護力，可以協助媽媽讓寶寶安心成長 TVC storyboard | TVC腳本 offline campaign: Oversized Fashion Show 媽媽版 寶寶服裝秀 Oversized Clothing Fashion Show: Bringing Awareness to Overprotective Parenting In this unique fashion show, professional models will showcase clothing designed in adult sizes but inspired by children's fashion. The show aims to invite mothers to reflect and gain a deeper understanding that providing just the right amount of protection for their children is ideal. The entire event will be captured and produced into a video for wider dissemination. 將被過度保護的孩子穿著做成大人尺寸的服裝，由專業模特兒走秀 邀請媽媽們坐在台下觀看、反思，進而理解：給孩子的保護剛剛好就好 過程將被拍攝、製作成影片傳散 #SuperPowerBaby Instagram filter: giveaway #寶寶超能力 Instagram濾鏡：抽獎 Collaborate with KOLs on Instagram to release the #SuperPowerBaby filter by Similac. Utilize the influence of KOLs to spread the campaign and invite consumers to capture their own babies using the filter. Hashtag #SimilacHMO and #SelfProtectionPower in their Instagram Stories or posts for brand exposure participants will get a chance to win the giveaway. 在Instagram上與KOL合作，發佈心美力的 #寶寶超能力 濾鏡 藉KOL的影響力將活動擴散，邀請消費者利用濾鏡拍攝自己的寶寶 在限時動態或貼文中標註作為品牌露出的 #心美力HMO #自我保護力 ，即可獲得抽獎資格 Previous Next

social media post 社群貼文 Aberlour 亞伯樂 Read More Buckskin 柏克金 Read More Kavalan 噶瑪蘭 Read More Zegna 傑尼亞 Read More

KAO Attack 花王 一匙靈 Previous Next

< Back Aberlour annual proposal 亞伯樂 年度提案 concept "The Depth of Life” - A refined understanding of life cultivates extraordinary taste experiences. Starting from the concepts of "primal," "authenticity," and “natural", emphasizing Aberlour's product craftsmanship, artistry, small-batch production, and brand story. Developed a series of social media campaigns and ideas for whisky tasting events that align with these concepts. 「生命的厚度」熟練的人生體悟，造就非凡的品味享受 與「原始」、「初衷」、「自然」等概念連結 強調亞伯樂產品工藝、匠心、小批次生產等重點與品牌故事 發展一系列社群操作至品酒會發想 idea Bringing the production concept of our new whisky into the Aberlour brand story, craftsmanship, artistry, and small-batch production is akin to the richness and beauty acquired through life's complex experiences. Collecting every significant moments, savoring the flavors within. 由新品威士忌的製作概念帶入亞伯樂品牌故事、工藝、匠心與小批次生產 如同在人生經歷繁複的歷練後，最終擁有豐厚的美好 珍藏每個重要時刻，品味其中滋味 TVC/OTV storyboard | TVC/OTV腳本 Incorporating the brand story and the origin of the new product, we create a TVC/OTV storyboard. Furthermore, we will include collector elements in the content to use as a teaser for future events and social media posts. 以亞伯樂的品牌故事及本次新品威士忌的由來製作腳本內容 當中也加入藏家元素，作為後續活動和社群的預告 social media post | 社群貼文 Each post is centered around the theme of collectors, focusing on Aberlour's unique features and craftsmanship, leading up to the launch of the new product. After all, we summarize the previous posts and announce information about the tasting event, engaging with consumers by inviting them to share their own collections. 每篇貼文以收藏家的主題包裝，專注亞伯樂各項特色、工藝，帶至新品上市 最後再總結並預告品酒會資訊，與消費者互動：藏家募集，邀請消費者分享自己的收藏 whisky tasting event | 品酒會 Those who collect whisky not only understand the art of collecting but also know how to appreciate it. To highlight the authentic and unique flavors of Aberlour's new whisky, we create a completely dark "tasting in the dark" environment, allowing the other senses to rest temporarily and enhancing the gustatory experience. Immerse oneself in the exquisite aroma of Aberlour's new single malt whisky. 懂收藏威士忌的人，也懂得如何品味 為凸顯亞伯樂新品威士忌的原味與獨特，將打造完全黑暗的「無光品酩」環境 讓其餘感官暫時歇息，放大味覺體驗 極致感受亞伯樂新品原酒的完美氣息 Previous Next

Citizen 星辰 Previous Next

< Back Zegna 傑尼亞 About Zegna is a globally renowned luxury fashion brand that specializes in high-quality menswear and accessories. The brand is known for its exceptional textile craftsmanship and innovative designs, offering elegant, stylish, and high-quality clothing options for modern men. In the social media posts, we use approachable yet expressive language to convey the brand's attitude and warmth, while employing clean and sleek designs and layouts to showcase the quality and sophistication. Zegna是一個享譽全球的奢侈時尚品牌，專注於高品質的男裝和配飾 貼文以平易近人卻帶有態度與溫度的文字為主 圖則是使用簡單俐落的設計與排版來彰顯質感 Chinese Valentine's Day campaign | 七夕campaign Linking Zegna's new woven collection with Chinese Valentine’s Day, we create a WeChat post that incorporate the story of the Magpie Bridge. Additionally, we develop an interactive webpage that invites fans to participate in creating personalized Chinese Valentine’s Day graphics. 將Zegna全新編織系列衣著與七夕連結，結合七夕鵲橋故事，製作微信貼文 並連結互動網頁，邀請粉絲參與製作特製化七夕圖文 What Makes a Man campaign: loacal influencer 「當代男士」campaign ：KOL Zegna's "What Makes a Man" campaign invites renowned figures from the local art scene in China to interpret the concept of modern men. We create WeChat posts that feature a brief introduction of these celebrities' stories and showcase the attitudes and values they embody. Zegna「當代男士」campaign邀請中國當地藝術界名人，詮釋何謂當代男士 將名人的故事簡介，並結合他們傳遞的態度與精神，製作微信貼文 What Makes a Man camapign: New Brand Ambassador 「當代男士」campaign：全新代言人 Zegna's "What Makes a Man" campaign invites Nicholas Tse, a famous actor, singer, and entrepreneur from Hong Kong, as its latest brand ambassador. Before the official announcement, we will create teaser posts to engage fans and encourage them to guess who the new brand ambassador is, sparking conversations and creating buzz. Zegna「當代男士」campaign邀請謝霆鋒擔任最新代言人 在宣布代言人前，製作貼文預告，引導粉絲留言互動，猜測誰是新代言人，製造話題 Previous Next

< Back KAO Attack annual proposal 花王 一匙靈 年度提案 concept “The most Taiwan-centric clothing strategy” As a leading laundry detergent brand in Taiwan with high visibility and sales volume, KAO Attack has launched functional laundry detergents tailored to the Taiwanese environment. It emphasizes the brand's understanding and importance of Taiwan and its people, staying closely connected to Taiwanese imagery. Taking a clothing perspective, KAO Attack showcases its professionalism. 「最懂台灣的衣學對策」 作為在台灣知名度及銷售量數一數二的洗衣精品牌，並針對台灣環境推出了功能洗衣精 強調KAO Attack對台灣及台灣人的了解與重視，因此緊扣台灣意象 從衣物角度作切入操作，並且展現KAO Attack的專業度 idea We invited Janet who is a mom and has the upbeat and positive image that deeply loves and understands Taiwan, as the main spokesperson for KAO Attack. This celebrity mom has previously hosted TLC's “Fun Taiwan" program, which showcases her affection for Taiwan. Additionally, we planned to collaborate with other well-known KOLs in their respective fields to amplify the brand's message. Through engaging, entertaining activities and social media campaigns, we incorporated popular trends, cultural elements, and Taiwan's unique environment to create a vibrant and engaging brand experience. 邀請主持TLC瘋台灣－充斥愛台灣、了解台灣，陽光正面形象的媽媽明星——Janet作為主要代言人，並結合其他在各自專業領域極具知名度的KOL作深入擴散。帶入台灣時下流行、文化與環境等台灣意象做有趣的波段活動及社群操作。 Attack Antibacterial EX TVC | 一匙靈 Attack 抗菌EX TVC eco campaign ESG ESG：eco生態環保 campaign Our marketing strategy for KAO Attack's ESG eco campaign involved a collaboration with renowned singer-songwriter and mother, Waa Wei. Together, we planned to create a unique musical experience that combined the soothing sounds of flowing water with the harmonious presence of marine animals. This collaboration would result in the release of a special single titled "Voice of Purity." Through this initiative, KAO Attack aimed to raise awareness about environmental issues and promote eco-consciousness among the public. Together, we would lend our voices to the cause of protecting our planet. 為一匙靈的eco campaign ESG發展行銷操作 與身為媽媽的金曲歌后——魏如萱合作 結合洗衣流水聲和海洋動物悠遊於海中的聲音，推出「淨地之聲」單曲 替地球發聲，提高環保意識 product promotion: Attack ZERO Attack ZERO噴槍型洗衣凝露 產品推廣 We were going to promot one of KAO Attack's products, Attack ZERO, targeting the young demographic that values fast and efficient cleaning solutions. Our plan involved creating popular webcomics that resonate with the modern youth's personalities and daily lives. The comics depict contemporary stories of fast-paced romantic relationships, where the development of the plot is influenced by the use of Attack ZERO. 替一匙靈其中一支產品Attack ZERO作產品推廣 針對主打的年輕族群TA和快速潔淨的產品特性 結合現代年輕人的性格、日常生活，製作當紅的網路條漫 訴說現代速食愛情男女的故事，當中因為Attack ZERO影響了故事的發展… channel promotion: MOMO, Taiwan's top e-commerce platform MOMO電商 通路促銷 We are strategizing channel marketing and packaging for KAO Attack products on the MOMO e-commerce platform. Taking advantage of the year-end tradition of visiting temples in Taiwan to pray for blessings, many people bring their personal garments to be cleansed in the temple's incense burner, seeking spiritual protection. In this channel promotion, KAO Attack will take all the laundry detergents sold on MOMO and have them passed through the incense burner. By using KAO Attack laundry detergents, customers not only clean their clothes but also receive the divine blessing of "protective garments." Wearing freshly washed clothes will be equivalent to wearing good luck, eliminating the need for consumers to personally bring their clothes to the temple for cleansing. ("Protective Garments" is a homophonic term derived from the concept of "Protective Talisman" in Mandarin. It is pronounced the same way in Mandarin and carries the meaning of making clothes washed with KAO Attack products become a protective charm that brings good luck to people.) 為KAO Attack 系列產品於MOMO電商平台促銷思考通路行銷包裝 配合年底迎接新年的檔期，台灣人會去寺廟拜拜的習俗 去寺廟拜拜時，許多人會帶著貼身衣物去過爐，以獲得神明靈力庇佑 此次通路促銷，KAO Attack將所有在MOMO上販賣的洗衣精拿去過香爐 在使用KAO Attack洗衣後，不僅能將衣服洗淨，煥然一新，更能獲得神明加持「護身服」 戴上好運氣，替消費者省去帶衣服過爐的程序 Previous Next

FamilyMart 全家便利商店 Previous Next

tvc / otv

< Back Audi 奧迪 About Audi is a brand known for its elegant and innovative car designs, equipped with advanced automotive technology and engine expertise. It targets a young, creative, and fun-loving audience, emphasizing a sense of adventure and style. The brand's communication focuses on engaging and creative text content, while the visuals showcase a cool and charismatic aesthetic, incorporating interesting conceptual elements. 奧迪是一個車款設計優雅且具有創新性，搭載先進汽車科技和引擎技術的品牌 以年輕、富有創意性及有趣的質感格調作為文字的發展 作圖為酷帥的風格，融合有趣的概念元素 Previous Next

< Back 夕暮水 Sun & Ocean EP project Assisting in the release of the debut EP for a male duo guitar band - Sun & Ocean and executing subsequent marketing activities. This includes EP marketing strategy, artist image development, EP cover design, single music video production, and band social media platforms management. After listening to the band's music and getting to know the members on a deeper level, working on developing their image and future direction, deciding on the EP marketing strategy and presentation. 替雙人木吉他男子樂團——夕暮水 發行首張EP並進行後續行銷操作 內容包含EP行銷策略、歌手形象設定、EP封面設計、 單曲mv拍攝、樂團社群經營 在聽過樂團音樂作品、深入了解樂團成員們後 替他們思考發展形象與方向，決定EP行銷策略與呈現 artists portrait photoshoot 歌手形象照 music video MV <希望你在> lyrics video 歌詞版MV <夢> Instagram account management Instagram官方帳號經營