Abbott Similac
annual proposal

concept

“The Protection Expert - Abbott Similac, ensure worry-free growth for babies."

There is a kind of coldness that only a mother can feel.

However, excessive protection can hinder a child's progress and growth.

「保護力專家——亞培心美力，守護寶寶安心成長不卡關」

有一種冷，是媽媽覺得你冷

過多的保護，會拖慢孩子成長的腳步

idea

Dressing children can often be a headache for mothers.

Taking this relatable everyday concern as a starting point, we highlight how mothers always tend to add extra clothing to provide the best protection for their babies.

However, sometimes excessive protection can have adverse effects. By choosing the protection expert, Abbott Similac, mothers can enhance the crucial protective capabilities for their babies and ensure their worry-free growth.

穿衣多寡總是媽媽帶孩子們的頭痛課題

以這項讓媽媽擁有同感的日常哉問作為切入點

點出媽媽總是會為寶寶多添加衣物，希望能給他最完整的保護

但有時候過多的保護，反而會造成反效果

透過選擇保護力專家亞培心美力，替寶寶增強關鍵保護力，可以協助媽媽讓寶寶安心成長

Oversized Clothing Fashion Show: Bringing Awareness to Overprotective Parenting

In this unique fashion show, professional models will showcase clothing designed in adult sizes but inspired by children's fashion. The show aims to invite mothers to reflect and gain a deeper understanding that providing just the right amount of protection for their children is ideal. The entire event will be captured and produced into a video for wider dissemination.

將被過度保護的孩子穿著做成大人尺寸的服裝，由專業模特兒走秀

邀請媽媽們坐在台下觀看、反思，進而理解：給孩子的保護剛剛好就好

過程將被拍攝、製作成影片傳散

Collaborate with KOLs on Instagram to release the #SuperPowerBaby filter by Similac. Utilize the influence of KOLs to spread the campaign and invite consumers to capture their own babies using the filter. Hashtag #SimilacHMO and #SelfProtectionPower in their Instagram Stories or posts for brand exposure participants will get a chance to win the giveaway.

在Instagram上與KOL合作，發佈心美力的 #寶寶超能力 濾鏡

藉KOL的影響力將活動擴散，邀請消費者利用濾鏡拍攝自己的寶寶

在限時動態或貼文中標註作為品牌露出的 #心美力HMO #自我保護力 ，即可獲得抽獎資格