Commercial & Video 電視、線上廣告

Music Marketing 音樂企劃 夕暮水 Sun & Ocean EP Read More

Social Media 社群貼文 Aberlour 亞伯樂 Read More Buckskin 柏克金 Read More Kavalan 噶瑪蘭 Read More Zegna 傑尼亞 Read More

Email Marketing 賀卡、電子郵件行銷 Porsche 保時捷 Read More Audi 奧迪 Read More

IMC Campaign 整合行銷傳播 Abbott Similac annual proposal 亞培 心美力 年度提案 Read More Aberlour annual proposal 亞伯樂 年度提案 Read More KAO Attack annual proposal 花王 一匙靈 年度提案 Read More

< Back Zegna 傑尼亞 About Zegna is a globally renowned luxury fashion brand that specializes in high-quality menswear and accessories. The brand is known for its exceptional textile craftsmanship and innovative designs, offering elegant, stylish, and high-quality clothing options for modern men. In the social media posts, we use approachable yet expressive language to convey the brand's attitude and warmth, while employing clean and sleek designs and layouts to showcase the quality and sophistication. Zegna是一個享譽全球的奢侈時尚品牌，專注於高品質的男裝和配飾 貼文以平易近人卻帶有態度與溫度的文字為主 圖則是使用簡單俐落的設計與排版來彰顯質感 https://video.wixstatic.com/video/620216_b654607a3ed64ae9bb83f7d726c5bd63/720p/mp4/file.mp4 Chinese Valentine's Day campaign | 七夕campaign Linking Zegna's new woven collection with Chinese Valentine’s Day, we create a WeChat post that incorporate the story of the Magpie Bridge. Additionally, we develop an interactive webpage that invites fans to participate in creating personalized Chinese Valentine’s Day graphics. 將Zegna全新編織系列衣著與七夕連結，結合七夕鵲橋故事，製作微信貼文 並連結互動網頁，邀請粉絲參與製作特製化七夕圖文 https://video.wixstatic.com/video/620216_87290adecfae44f6b5a9c158a32a26e1/1080p/mp4/file.mp4 What Makes a Man campaign: loacal influencer 「當代男士」campaign ：KOL Zegna's "What Makes a Man" campaign invites renowned figures from the local art scene in China to interpret the concept of modern men. We create WeChat posts that feature a brief introduction of these celebrities' stories and showcase the attitudes and values they embody. Zegna「當代男士」campaign邀請中國當地藝術界名人，詮釋何謂當代男士 將名人的故事簡介，並結合他們傳遞的態度與精神，製作微信貼文 https://video.wixstatic.com/video/620216_700f7ec0860840ae82e3bda19d604dcd/1080p/mp4/file.mp4 What Makes a Man camapign: New Brand Ambassador 「當代男士」campaign：全新代言人 Zegna's "What Makes a Man" campaign invites Nicholas Tse, a famous actor, singer, and entrepreneur from Hong Kong, as its latest brand ambassador. Before the official announcement, we will create teaser posts to engage fans and encourage them to guess who the new brand ambassador is, sparking conversations and creating buzz. Zegna「當代男士」campaign邀請謝霆鋒擔任最新代言人 在宣布代言人前，製作貼文預告，引導粉絲留言互動，猜測誰是新代言人，製造話題 Previous Next

lillian wang 王 潔瑜 contact me 聯絡我 ! lillian.wwang98@gmail.com +1 (626)-379-2541 +886 952-164-758 work experience 工作經驗 Freelance Music Marketing 接案 Marketing & Project Management Specialist 音樂企劃 McCANN Taiwan Integrated Marketing, Copywriter 文案 Ogilvy Shanghai Copywriter Intern 文案實習生 2022/03- 2020/07-2022/03 2019/07-2019/08 education 學歷 University of Southern California 南加州大學 MS Digital Social Media Fu Jen University 輔仁大學 BA Department of Advertising and Public Relations 廣告系 2016-2020 2024-2026 portfolio IMC Campaign Commercial & Video Social Media Creative Projects Email Marketing Music Markeing

Abbott Ensure 亞培 安素 https://www.youtube.com/watch?v=5nBeUCjQiyA https://www.youtube.com/watch?v=QF6NFkEly-0 https://www.youtube.com/watch?v=_OlyaGD8P6k Previous Next

< Back Aberlour 亞伯樂 About Aberlour is well-knowned for its rich history and commitment to using high-quality ingredients and traditional brewing techniques to create exceptional whiskies. In the market, Aberlour caters to a niche audience of nonconformists who seek unique sensory experiences. The copywriting for Aberlour is understated, refined, and carries a poetic quality, reflecting the brand's elegance and sophistication.The visual content often incorporates elements of nature, wood textures, and play with light and shadows, creating a high-quality and atmospheric ambiance that exudes charm and appeal. 亞伯樂以悠久的歷史和使用高品質原料、傳統的釀造工藝而打造每一瓶卓越品質的威士忌聞名 在市場上，主打不跟從主流、追求獨特質感的小眾、文青客群 為亞伯樂撰寫的文案有內斂、精煉，具優美與質感格調的韻律特性 圖片多融合自然、木質與光影等元素，營造高品質、具韻味的氛圍 Previous Next

< Back Buckskin 柏克金 About Buckskin is a popular local beer brand in Taiwan. It specializes in German-style beers known for their clarity, smooth texture, aromatic fragrance, and well-balanced flavors. It offers a variety of beer flavors and styles. On social media, we strive to stay updated with current trends and create engaging content around interesting topics. The tone of the posts is light-hearted, youthful, and lively, with catchy and conversation-starting captions. The design elements are fresh, cute, and attention-grabbing, aiming to capture the audience's interest. 柏克金是一個受歡迎的台灣在地啤酒品牌 以德式啤酒為特色，清澈、口感細膩、香氣芬芳和平衡的口感，製作多樣的啤酒風味和款式 社群上，緊跟時事並尋找有趣的主題內容製作貼文 以輕鬆、年輕、活潑的口吻撰寫文案，設計清新、可愛、有話題性的圖片 Previous Next

FamilyMart 全家便利商店 https://www.youtube.com/watch?v=rV1Ewh1VZbY Previous Next

< Back Aberlour annual proposal 亞伯樂 年度提案 concept "The Depth of Life” - A refined understanding of life cultivates extraordinary taste experiences. Starting from the concepts of "primal," "authenticity," and “natural", emphasizing Aberlour's product craftsmanship, artistry, small-batch production, and brand story. Developed a series of social media campaigns and ideas for whisky tasting events that align with these concepts. 「生命的厚度」熟練的人生體悟，造就非凡的品味享受 與「原始」、「初衷」、「自然」等概念連結 強調亞伯樂產品工藝、匠心、小批次生產等重點與品牌故事 發展一系列社群操作至品酒會發想 idea Bringing the production concept of our new whisky into the Aberlour brand story, craftsmanship, artistry, and small-batch production is akin to the richness and beauty acquired through life's complex experiences. Collecting every significant moments, savoring the flavors within. 由新品威士忌的製作概念帶入亞伯樂品牌故事、工藝、匠心與小批次生產 如同在人生經歷繁複的歷練後，最終擁有豐厚的美好 珍藏每個重要時刻，品味其中滋味 TVC/OTV storyboard | TVC/OTV腳本 Incorporating the brand story and the origin of the new product, we create a TVC/OTV storyboard. Furthermore, we will include collector elements in the content to use as a teaser for future events and social media posts. 以亞伯樂的品牌故事及本次新品威士忌的由來製作腳本內容 當中也加入藏家元素，作為後續活動和社群的預告 social media post | 社群貼文 Each post is centered around the theme of collectors, focusing on Aberlour's unique features and craftsmanship, leading up to the launch of the new product. After all, we summarize the previous posts and announce information about the tasting event, engaging with consumers by inviting them to share their own collections. 每篇貼文以收藏家的主題包裝，專注亞伯樂各項特色、工藝，帶至新品上市 最後再總結並預告品酒會資訊，與消費者互動：藏家募集，邀請消費者分享自己的收藏 whisky tasting event | 品酒會 Those who collect whisky not only understand the art of collecting but also know how to appreciate it. To highlight the authentic and unique flavors of Aberlour's new whisky, we create a completely dark "tasting in the dark" environment, allowing the other senses to rest temporarily and enhancing the gustatory experience. Immerse oneself in the exquisite aroma of Aberlour's new single malt whisky. 懂收藏威士忌的人，也懂得如何品味 為凸顯亞伯樂新品威士忌的原味與獨特，將打造完全黑暗的「無光品酩」環境 讓其餘感官暫時歇息，放大味覺體驗 極致感受亞伯樂新品原酒的完美氣息 Previous Next