Aberlour
annual proposal

concept

"The Depth of Life” - A refined understanding of life cultivates extraordinary taste experiences.

Starting from the concepts of "primal," "authenticity," and “natural", emphasizing Aberlour's product craftsmanship, artistry, small-batch production, and brand story. Developed a series of social media campaigns and ideas for whisky tasting events that align with these concepts.

「生命的厚度」熟練的人生體悟，造就非凡的品味享受

與「原始」、「初衷」、「自然」等概念連結

強調亞伯樂產品工藝、匠心、小批次生產等重點與品牌故事

發展一系列社群操作至品酒會發想

idea

Bringing the production concept of our new whisky into the Aberlour brand story, craftsmanship, artistry, and small-batch production is akin to the richness and beauty acquired through life's complex experiences. 

Collecting every significant moments, savoring the flavors within.

由新品威士忌的製作概念帶入亞伯樂品牌故事、工藝、匠心與小批次生產

如同在人生經歷繁複的歷練後，最終擁有豐厚的美好

珍藏每個重要時刻，品味其中滋味

Incorporating the brand story and the origin of the new product, we create a TVC/OTV storyboard. Furthermore, we will include collector elements in the content to use as a teaser for future events and social media posts.

以亞伯樂的品牌故事及本次新品威士忌的由來製作腳本內容

當中也加入藏家元素，作為後續活動和社群的預告

Each post is centered around the theme of collectors, focusing on Aberlour's unique features and craftsmanship, leading up to the launch of the new product. After all, we summarize the previous posts and announce information about the tasting event, engaging with consumers by inviting them to share their own collections.

每篇貼文以收藏家的主題包裝，專注亞伯樂各項特色、工藝，帶至新品上市

最後再總結並預告品酒會資訊，與消費者互動：藏家募集，邀請消費者分享自己的收藏

Those who collect whisky not only understand the art of collecting but also know how to appreciate it. To highlight the authentic and unique flavors of Aberlour's new whisky, we create a completely dark "tasting in the dark" environment, allowing the other senses to rest temporarily and enhancing the gustatory experience. Immerse oneself in the exquisite aroma of Aberlour's new single malt whisky.

懂收藏威士忌的人，也懂得如何品味

為凸顯亞伯樂新品威士忌的原味與獨特，將打造完全黑暗的「無光品酩」環境

讓其餘感官暫時歇息，放大味覺體驗

極致感受亞伯樂新品原酒的完美氣息