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< Back Aberlour annual proposal 亞伯樂 年度提案 concept "The Depth of Life” - A refined understanding of life cultivates extraordinary taste experiences. Starting from the concepts of "primal," "authenticity," and “natural", emphasizing Aberlour's product craftsmanship, artistry, small-batch production, and brand story. Developed a series of social media campaigns and ideas for whisky tasting events that align with these concepts. 「生命的厚度」熟練的人生體悟，造就非凡的品味享受 與「原始」、「初衷」、「自然」等概念連結 強調亞伯樂產品工藝、匠心、小批次生產等重點與品牌故事 發展一系列社群操作至品酒會發想 idea Bringing the production concept of our new whisky into the Aberlour brand story, craftsmanship, artistry, and small-batch production is akin to the richness and beauty acquired through life's complex experiences. Collecting every significant moments, savoring the flavors within. 由新品威士忌的製作概念帶入亞伯樂品牌故事、工藝、匠心與小批次生產 如同在人生經歷繁複的歷練後，最終擁有豐厚的美好 珍藏每個重要時刻，品味其中滋味 TVC/OTV storyboard | TVC/OTV腳本 Incorporating the brand story and the origin of the new product, we create a TVC/OTV storyboard. Furthermore, we will include collector elements in the content to use as a teaser for future events and social media posts. 以亞伯樂的品牌故事及本次新品威士忌的由來製作腳本內容 當中也加入藏家元素，作為後續活動和社群的預告 social media post | 社群貼文 Each post is centered around the theme of collectors, focusing on Aberlour's unique features and craftsmanship, leading up to the launch of the new product. After all, we summarize the previous posts and announce information about the tasting event, engaging with consumers by inviting them to share their own collections. 每篇貼文以收藏家的主題包裝，專注亞伯樂各項特色、工藝，帶至新品上市 最後再總結並預告品酒會資訊，與消費者互動：藏家募集，邀請消費者分享自己的收藏 whisky tasting event | 品酒會 Those who collect whisky not only understand the art of collecting but also know how to appreciate it. To highlight the authentic and unique flavors of Aberlour's new whisky, we create a completely dark "tasting in the dark" environment, allowing the other senses to rest temporarily and enhancing the gustatory experience. Immerse oneself in the exquisite aroma of Aberlour's new single malt whisky. 懂收藏威士忌的人，也懂得如何品味 為凸顯亞伯樂新品威士忌的原味與獨特，將打造完全黑暗的「無光品酩」環境 讓其餘感官暫時歇息，放大味覺體驗 極致感受亞伯樂新品原酒的完美氣息 Previous Next

< Back Zegna 傑尼亞 About Zegna is a globally renowned luxury fashion brand that specializes in high-quality menswear and accessories. The brand is known for its exceptional textile craftsmanship and innovative designs, offering elegant, stylish, and high-quality clothing options for modern men. In the social media posts, we use approachable yet expressive language to convey the brand's attitude and warmth, while employing clean and sleek designs and layouts to showcase the quality and sophistication. Zegna是一個享譽全球的奢侈時尚品牌，專注於高品質的男裝和配飾 貼文以平易近人卻帶有態度與溫度的文字為主 圖則是使用簡單俐落的設計與排版來彰顯質感 Chinese Valentine's Day campaign | 七夕campaign Linking Zegna's new woven collection with Chinese Valentine’s Day, we create a WeChat post that incorporate the story of the Magpie Bridge. Additionally, we develop an interactive webpage that invites fans to participate in creating personalized Chinese Valentine’s Day graphics. 將Zegna全新編織系列衣著與七夕連結，結合七夕鵲橋故事，製作微信貼文 並連結互動網頁，邀請粉絲參與製作特製化七夕圖文 What Makes a Man campaign: loacal influencer 「當代男士」campaign ：KOL Zegna's "What Makes a Man" campaign invites renowned figures from the local art scene in China to interpret the concept of modern men. We create WeChat posts that feature a brief introduction of these celebrities' stories and showcase the attitudes and values they embody. Zegna「當代男士」campaign邀請中國當地藝術界名人，詮釋何謂當代男士 將名人的故事簡介，並結合他們傳遞的態度與精神，製作微信貼文 What Makes a Man camapign: New Brand Ambassador 「當代男士」campaign：全新代言人 Zegna's "What Makes a Man" campaign invites Nicholas Tse, a famous actor, singer, and entrepreneur from Hong Kong, as its latest brand ambassador. Before the official announcement, we will create teaser posts to engage fans and encourage them to guess who the new brand ambassador is, sparking conversations and creating buzz. Zegna「當代男士」campaign邀請謝霆鋒擔任最新代言人 在宣布代言人前，製作貼文預告，引導粉絲留言互動，猜測誰是新代言人，製造話題 Previous Next

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Abbott Ensure 亞培 安素 Previous Next