Commercial & Video 電視、線上廣告

Music Marketing 音樂企劃 夕暮水 Sun & Ocean EP Read More

Social Media 社群貼文 Aberlour 亞伯樂 Read More Buckskin 柏克金 Read More Kavalan 噶瑪蘭 Read More Zegna 傑尼亞 Read More

Email Marketing 賀卡、電子郵件行銷 Porsche 保時捷 Read More Audi 奧迪 Read More

IMC Campaign 整合行銷傳播 Abbott Similac annual proposal 亞培 心美力 年度提案 Read More Aberlour annual proposal 亞伯樂 年度提案 Read More KAO Attack annual proposal 花王 一匙靈 年度提案 Read More

< Back Zegna 傑尼亞 About Zegna is a globally renowned luxury fashion brand that specializes in high-quality menswear and accessories. The brand is known for its exceptional textile craftsmanship and innovative designs, offering elegant, stylish, and high-quality clothing options for modern men. In the social media posts, we use approachable yet expressive language to convey the brand's attitude and warmth, while employing clean and sleek designs and layouts to showcase the quality and sophistication. Zegna是一個享譽全球的奢侈時尚品牌，專注於高品質的男裝和配飾 貼文以平易近人卻帶有態度與溫度的文字為主 圖則是使用簡單俐落的設計與排版來彰顯質感 https://video.wixstatic.com/video/620216_b654607a3ed64ae9bb83f7d726c5bd63/720p/mp4/file.mp4 Chinese Valentine's Day campaign | 七夕campaign Linking Zegna's new woven collection with Chinese Valentine’s Day, we create a WeChat post that incorporate the story of the Magpie Bridge. Additionally, we develop an interactive webpage that invites fans to participate in creating personalized Chinese Valentine’s Day graphics. 將Zegna全新編織系列衣著與七夕連結，結合七夕鵲橋故事，製作微信貼文 並連結互動網頁，邀請粉絲參與製作特製化七夕圖文 https://video.wixstatic.com/video/620216_87290adecfae44f6b5a9c158a32a26e1/1080p/mp4/file.mp4 What Makes a Man campaign: loacal influencer 「當代男士」campaign ：KOL Zegna's "What Makes a Man" campaign invites renowned figures from the local art scene in China to interpret the concept of modern men. We create WeChat posts that feature a brief introduction of these celebrities' stories and showcase the attitudes and values they embody. Zegna「當代男士」campaign邀請中國當地藝術界名人，詮釋何謂當代男士 將名人的故事簡介，並結合他們傳遞的態度與精神，製作微信貼文 https://video.wixstatic.com/video/620216_700f7ec0860840ae82e3bda19d604dcd/1080p/mp4/file.mp4 What Makes a Man camapign: New Brand Ambassador 「當代男士」campaign：全新代言人 Zegna's "What Makes a Man" campaign invites Nicholas Tse, a famous actor, singer, and entrepreneur from Hong Kong, as its latest brand ambassador. Before the official announcement, we will create teaser posts to engage fans and encourage them to guess who the new brand ambassador is, sparking conversations and creating buzz. Zegna「當代男士」campaign邀請謝霆鋒擔任最新代言人 在宣布代言人前，製作貼文預告，引導粉絲留言互動，猜測誰是新代言人，製造話題 Previous Next

lillian wang 王 潔瑜 contact me 聯絡我 ! lillian.wwang98@gmail.com +1 (626)-379-2541 +886 952-164-758 work experience 工作經驗 Freelance Music Marketing 接案 Marketing & Project Management Specialist 音樂企劃 McCANN Taiwan Integrated Marketing, Copywriter 文案 Ogilvy Shanghai Copywriter Intern 文案實習生 2022/03- 2020/07-2022/03 2019/07-2019/08 education 學歷 University of Southern California 南加州大學 MS Digital Social Media Fu Jen University 輔仁大學 BA Department of Advertising and Public Relations 廣告系 2016-2020 2024-2026 portfolio IMC Campaign Commercial & Video Social Media Creative Projects Email Marketing Music Markeing

Abbott Ensure 亞培 安素 https://www.youtube.com/watch?v=5nBeUCjQiyA https://www.youtube.com/watch?v=QF6NFkEly-0 https://www.youtube.com/watch?v=_OlyaGD8P6k Previous Next

3M Scotch-Brite 3M 百利馬桶刷 https://video.wixstatic.com/video/620216_f0f39a00c9a347539eff9cb8858cce62/1080p/mp4/file.mp4 Previous Next

< Back Abbott Similac annual proposal 亞培 心美力 年度提案 concept “The Protection Expert - Abbott Similac, ensure worry-free growth for babies." There is a kind of coldness that only a mother can feel. However, excessive protection can hinder a child's progress and growth. 「保護力專家——亞培心美力，守護寶寶安心成長不卡關」 有一種冷，是媽媽覺得你冷 過多的保護，會拖慢孩子成長的腳步 idea Dressing children can often be a headache for mothers. Taking this relatable everyday concern as a starting point, we highlight how mothers always tend to add extra clothing to provide the best protection for their babies. However, sometimes excessive protection can have adverse effects. By choosing the protection expert, Abbott Similac, mothers can enhance the crucial protective capabilities for their babies and ensure their worry-free growth. 穿衣多寡總是媽媽帶孩子們的頭痛課題 以這項讓媽媽擁有同感的日常哉問作為切入點 點出媽媽總是會為寶寶多添加衣物，希望能給他最完整的保護 但有時候過多的保護，反而會造成反效果 透過選擇保護力專家亞培心美力，替寶寶增強關鍵保護力，可以協助媽媽讓寶寶安心成長 TVC storyboard | TVC腳本 offline campaign: Oversized Fashion Show 媽媽版 寶寶服裝秀 Oversized Clothing Fashion Show: Bringing Awareness to Overprotective Parenting In this unique fashion show, professional models will showcase clothing designed in adult sizes but inspired by children's fashion. The show aims to invite mothers to reflect and gain a deeper understanding that providing just the right amount of protection for their children is ideal. The entire event will be captured and produced into a video for wider dissemination. 將被過度保護的孩子穿著做成大人尺寸的服裝，由專業模特兒走秀 邀請媽媽們坐在台下觀看、反思，進而理解：給孩子的保護剛剛好就好 過程將被拍攝、製作成影片傳散 #SuperPowerBaby Instagram filter: giveaway #寶寶超能力 Instagram濾鏡：抽獎 Collaborate with KOLs on Instagram to release the #SuperPowerBaby filter by Similac. Utilize the influence of KOLs to spread the campaign and invite consumers to capture their own babies using the filter. Hashtag #SimilacHMO and #SelfProtectionPower in their Instagram Stories or posts for brand exposure participants will get a chance to win the giveaway. 在Instagram上與KOL合作，發佈心美力的 #寶寶超能力 濾鏡 藉KOL的影響力將活動擴散，邀請消費者利用濾鏡拍攝自己的寶寶 在限時動態或貼文中標註作為品牌露出的 #心美力HMO #自我保護力 ，即可獲得抽獎資格 Previous Next

< Back Aberlour annual proposal 亞伯樂 年度提案 concept "The Depth of Life” - A refined understanding of life cultivates extraordinary taste experiences. Starting from the concepts of "primal," "authenticity," and “natural", emphasizing Aberlour's product craftsmanship, artistry, small-batch production, and brand story. Developed a series of social media campaigns and ideas for whisky tasting events that align with these concepts. 「生命的厚度」熟練的人生體悟，造就非凡的品味享受 與「原始」、「初衷」、「自然」等概念連結 強調亞伯樂產品工藝、匠心、小批次生產等重點與品牌故事 發展一系列社群操作至品酒會發想 idea Bringing the production concept of our new whisky into the Aberlour brand story, craftsmanship, artistry, and small-batch production is akin to the richness and beauty acquired through life's complex experiences. Collecting every significant moments, savoring the flavors within. 由新品威士忌的製作概念帶入亞伯樂品牌故事、工藝、匠心與小批次生產 如同在人生經歷繁複的歷練後，最終擁有豐厚的美好 珍藏每個重要時刻，品味其中滋味 TVC/OTV storyboard | TVC/OTV腳本 Incorporating the brand story and the origin of the new product, we create a TVC/OTV storyboard. Furthermore, we will include collector elements in the content to use as a teaser for future events and social media posts. 以亞伯樂的品牌故事及本次新品威士忌的由來製作腳本內容 當中也加入藏家元素，作為後續活動和社群的預告 social media post | 社群貼文 Each post is centered around the theme of collectors, focusing on Aberlour's unique features and craftsmanship, leading up to the launch of the new product. After all, we summarize the previous posts and announce information about the tasting event, engaging with consumers by inviting them to share their own collections. 每篇貼文以收藏家的主題包裝，專注亞伯樂各項特色、工藝，帶至新品上市 最後再總結並預告品酒會資訊，與消費者互動：藏家募集，邀請消費者分享自己的收藏 whisky tasting event | 品酒會 Those who collect whisky not only understand the art of collecting but also know how to appreciate it. To highlight the authentic and unique flavors of Aberlour's new whisky, we create a completely dark "tasting in the dark" environment, allowing the other senses to rest temporarily and enhancing the gustatory experience. Immerse oneself in the exquisite aroma of Aberlour's new single malt whisky. 懂收藏威士忌的人，也懂得如何品味 為凸顯亞伯樂新品威士忌的原味與獨特，將打造完全黑暗的「無光品酩」環境 讓其餘感官暫時歇息，放大味覺體驗 極致感受亞伯樂新品原酒的完美氣息 Previous Next

KAO Attack 花王 一匙靈 https://www.youtube.com/watch?v=lAG7q_--LyQ Previous Next