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< Back Porsche 保時捷 About Porsche is a luxurious and highly sporty brand known for its exquisite vehicle designs and meticulous craftsmanship. It features powerful engines and advanced automotive technology, providing drivers with exceptional driving experiences and outstanding performance. The brand's copywriting for Porsche embodies a strong, confident, and sophisticated personality with an attitude that captures its essence. 保時捷是一個奢華並極富運動精神的品牌，車輛設計精緻、工藝細膩，搭載強大的引擎和先進的汽車科技，為駕駛者提供卓越的駕馭體驗和極致的性能 為保時捷撰寫的文案有強勁、自信、精緻且富有態度的性格 Previous Next

< Back Audi 奧迪 About Audi is a brand known for its elegant and innovative car designs, equipped with advanced automotive technology and engine expertise. It targets a young, creative, and fun-loving audience, emphasizing a sense of adventure and style. The brand's communication focuses on engaging and creative text content, while the visuals showcase a cool and charismatic aesthetic, incorporating interesting conceptual elements. 奧迪是一個車款設計優雅且具有創新性，搭載先進汽車科技和引擎技術的品牌 以年輕、富有創意性及有趣的質感格調作為文字的發展 作圖為酷帥的風格，融合有趣的概念元素 Previous Next

< Back Kavalan 噶瑪蘭 About Kavalan Whisky is a premium whisky brand hailing from Taiwan. It is celebrated for its unique flavors and exceptional quality. The brand prides itself on its craftsmanship and ingredient selection, utilizing Taiwan's climate and soil as the foundation and blending various malts and enzymes to create a distinct flavor profile that is balanced and harmonious. On social media, we emphasize Kavalan Whisky's brand value, unique flavors, and craftsmanship through elegant and captivating copywriting. We showcase the brand's beauty and quality through visually appealing designs that incorporate elements of nature, flavors, and producing concepts. 噶瑪蘭威士忌一款來自台灣的優質威士忌品牌 它以其獨特的風味和卓越的品質而聞名，特色在於它的釀造工藝和原料選擇，以台灣的氣候和土壤為基礎，融合多種麥芽和糖化酵素，使得噶瑪蘭威士忌展現出獨特的風味和平衡 在社群上，以精美、優雅的文案強調噶瑪蘭的品牌價值、獨特風味和釀造工藝，利用自然、風味與創作理念等元素進行視覺設計來展示噶瑪蘭的美感和品質 Previous Next

3M Scotch-Brite 3M 百利馬桶刷 Previous Next

< Back Abbott Similac annual proposal 亞培 心美力 年度提案 concept “The Protection Expert - Abbott Similac, ensure worry-free growth for babies." There is a kind of coldness that only a mother can feel. However, excessive protection can hinder a child's progress and growth. 「保護力專家——亞培心美力，守護寶寶安心成長不卡關」 有一種冷，是媽媽覺得你冷 過多的保護，會拖慢孩子成長的腳步 idea Dressing children can often be a headache for mothers. Taking this relatable everyday concern as a starting point, we highlight how mothers always tend to add extra clothing to provide the best protection for their babies. However, sometimes excessive protection can have adverse effects. By choosing the protection expert, Abbott Similac, mothers can enhance the crucial protective capabilities for their babies and ensure their worry-free growth. 穿衣多寡總是媽媽帶孩子們的頭痛課題 以這項讓媽媽擁有同感的日常哉問作為切入點 點出媽媽總是會為寶寶多添加衣物，希望能給他最完整的保護 但有時候過多的保護，反而會造成反效果 透過選擇保護力專家亞培心美力，替寶寶增強關鍵保護力，可以協助媽媽讓寶寶安心成長 TVC storyboard | TVC腳本 offline campaign: Oversized Fashion Show 媽媽版 寶寶服裝秀 Oversized Clothing Fashion Show: Bringing Awareness to Overprotective Parenting In this unique fashion show, professional models will showcase clothing designed in adult sizes but inspired by children's fashion. The show aims to invite mothers to reflect and gain a deeper understanding that providing just the right amount of protection for their children is ideal. The entire event will be captured and produced into a video for wider dissemination. 將被過度保護的孩子穿著做成大人尺寸的服裝，由專業模特兒走秀 邀請媽媽們坐在台下觀看、反思，進而理解：給孩子的保護剛剛好就好 過程將被拍攝、製作成影片傳散 #SuperPowerBaby Instagram filter: giveaway #寶寶超能力 Instagram濾鏡：抽獎 Collaborate with KOLs on Instagram to release the #SuperPowerBaby filter by Similac. Utilize the influence of KOLs to spread the campaign and invite consumers to capture their own babies using the filter. Hashtag #SimilacHMO and #SelfProtectionPower in their Instagram Stories or posts for brand exposure participants will get a chance to win the giveaway. 在Instagram上與KOL合作，發佈心美力的 #寶寶超能力 濾鏡 藉KOL的影響力將活動擴散，邀請消費者利用濾鏡拍攝自己的寶寶 在限時動態或貼文中標註作為品牌露出的 #心美力HMO #自我保護力 ，即可獲得抽獎資格 Previous Next

Citizen 星辰 Previous Next

< Back KAO Attack annual proposal 花王 一匙靈 年度提案 concept “The most Taiwan-centric clothing strategy” As a leading laundry detergent brand in Taiwan with high visibility and sales volume, KAO Attack has launched functional laundry detergents tailored to the Taiwanese environment. It emphasizes the brand's understanding and importance of Taiwan and its people, staying closely connected to Taiwanese imagery. Taking a clothing perspective, KAO Attack showcases its professionalism. 「最懂台灣的衣學對策」 作為在台灣知名度及銷售量數一數二的洗衣精品牌，並針對台灣環境推出了功能洗衣精 強調KAO Attack對台灣及台灣人的了解與重視，因此緊扣台灣意象 從衣物角度作切入操作，並且展現KAO Attack的專業度 idea We invited Janet who is a mom and has the upbeat and positive image that deeply loves and understands Taiwan, as the main spokesperson for KAO Attack. This celebrity mom has previously hosted TLC's “Fun Taiwan" program, which showcases her affection for Taiwan. Additionally, we planned to collaborate with other well-known KOLs in their respective fields to amplify the brand's message. Through engaging, entertaining activities and social media campaigns, we incorporated popular trends, cultural elements, and Taiwan's unique environment to create a vibrant and engaging brand experience. 邀請主持TLC瘋台灣－充斥愛台灣、了解台灣，陽光正面形象的媽媽明星——Janet作為主要代言人，並結合其他在各自專業領域極具知名度的KOL作深入擴散。帶入台灣時下流行、文化與環境等台灣意象做有趣的波段活動及社群操作。 Attack Antibacterial EX TVC | 一匙靈 Attack 抗菌EX TVC eco campaign ESG ESG：eco生態環保 campaign Our marketing strategy for KAO Attack's ESG eco campaign involved a collaboration with renowned singer-songwriter and mother, Waa Wei. Together, we planned to create a unique musical experience that combined the soothing sounds of flowing water with the harmonious presence of marine animals. This collaboration would result in the release of a special single titled "Voice of Purity." Through this initiative, KAO Attack aimed to raise awareness about environmental issues and promote eco-consciousness among the public. Together, we would lend our voices to the cause of protecting our planet. 為一匙靈的eco campaign ESG發展行銷操作 與身為媽媽的金曲歌后——魏如萱合作 結合洗衣流水聲和海洋動物悠遊於海中的聲音，推出「淨地之聲」單曲 替地球發聲，提高環保意識 product promotion: Attack ZERO Attack ZERO噴槍型洗衣凝露 產品推廣 We were going to promot one of KAO Attack's products, Attack ZERO, targeting the young demographic that values fast and efficient cleaning solutions. Our plan involved creating popular webcomics that resonate with the modern youth's personalities and daily lives. The comics depict contemporary stories of fast-paced romantic relationships, where the development of the plot is influenced by the use of Attack ZERO. 替一匙靈其中一支產品Attack ZERO作產品推廣 針對主打的年輕族群TA和快速潔淨的產品特性 結合現代年輕人的性格、日常生活，製作當紅的網路條漫 訴說現代速食愛情男女的故事，當中因為Attack ZERO影響了故事的發展… channel promotion: MOMO, Taiwan's top e-commerce platform MOMO電商 通路促銷 We are strategizing channel marketing and packaging for KAO Attack products on the MOMO e-commerce platform. Taking advantage of the year-end tradition of visiting temples in Taiwan to pray for blessings, many people bring their personal garments to be cleansed in the temple's incense burner, seeking spiritual protection. In this channel promotion, KAO Attack will take all the laundry detergents sold on MOMO and have them passed through the incense burner. By using KAO Attack laundry detergents, customers not only clean their clothes but also receive the divine blessing of "protective garments." Wearing freshly washed clothes will be equivalent to wearing good luck, eliminating the need for consumers to personally bring their clothes to the temple for cleansing. ("Protective Garments" is a homophonic term derived from the concept of "Protective Talisman" in Mandarin. It is pronounced the same way in Mandarin and carries the meaning of making clothes washed with KAO Attack products become a protective charm that brings good luck to people.) 為KAO Attack 系列產品於MOMO電商平台促銷思考通路行銷包裝 配合年底迎接新年的檔期，台灣人會去寺廟拜拜的習俗 去寺廟拜拜時，許多人會帶著貼身衣物去過爐，以獲得神明靈力庇佑 此次通路促銷，KAO Attack將所有在MOMO上販賣的洗衣精拿去過香爐 在使用KAO Attack洗衣後，不僅能將衣服洗淨，煥然一新，更能獲得神明加持「護身服」 戴上好運氣，替消費者省去帶衣服過爐的程序 Previous Next

FamilyMart 全家便利商店 Previous Next

< Back 夕暮水 Sun & Ocean EP project Assisting in the release of the debut EP for a male duo guitar band - Sun & Ocean and executing subsequent marketing activities. This includes EP marketing strategy, artist image development, EP cover design, single music video production, and band social media platforms management. After listening to the band's music and getting to know the members on a deeper level, working on developing their image and future direction, deciding on the EP marketing strategy and presentation. 替雙人木吉他男子樂團——夕暮水 發行首張EP並進行後續行銷操作 內容包含EP行銷策略、歌手形象設定、EP封面設計、 單曲mv拍攝、樂團社群經營 在聽過樂團音樂作品、深入了解樂團成員們後 替他們思考發展形象與方向，決定EP行銷策略與呈現 artists portrait photoshoot 歌手形象照 music video MV <希望你在> lyrics video 歌詞版MV <夢> Instagram account management Instagram官方帳號經營

< Back Buckskin 柏克金 About Buckskin is a popular local beer brand in Taiwan. It specializes in German-style beers known for their clarity, smooth texture, aromatic fragrance, and well-balanced flavors. It offers a variety of beer flavors and styles. On social media, we strive to stay updated with current trends and create engaging content around interesting topics. The tone of the posts is light-hearted, youthful, and lively, with catchy and conversation-starting captions. The design elements are fresh, cute, and attention-grabbing, aiming to capture the audience's interest. 柏克金是一個受歡迎的台灣在地啤酒品牌 以德式啤酒為特色，清澈、口感細膩、香氣芬芳和平衡的口感，製作多樣的啤酒風味和款式 社群上，緊跟時事並尋找有趣的主題內容製作貼文 以輕鬆、年輕、活潑的口吻撰寫文案，設計清新、可愛、有話題性的圖片 Previous Next

lillian wang ​王 潔瑜 contact me 聯絡我 ​ ! lillian.wwang98@gmail.com +1 (626)-379-2541 +886 952-164-758 work experience 工作經驗 Freelance Music Marketing 接案 Marketing Specialist 音樂企劃 ​ McCANN Taiwan Copywriter 文案 ​ Ogilvy Shanghai Copywriter Intern 文案實習生 2022/03 - 2020/07 - 2022/03 2019/07 - 2019/08 education 學歷 University of Southern California 南加州大學 2024 - MS Digital Social Media​ ​ Fu Jen University 輔仁大學, 2016 - 2020 BA Department of Advertising and Public Relations 廣告系

< Back Aberlour 亞伯樂 About Aberlour is well-knowned for its rich history and commitment to using high-quality ingredients and traditional brewing techniques to create exceptional whiskies. In the market, Aberlour caters to a niche audience of nonconformists who seek unique sensory experiences. The copywriting for Aberlour is understated, refined, and carries a poetic quality, reflecting the brand's elegance and sophistication.The visual content often incorporates elements of nature, wood textures, and play with light and shadows, creating a high-quality and atmospheric ambiance that exudes charm and appeal. 亞伯樂以悠久的歷史和使用高品質原料、傳統的釀造工藝而打造每一瓶卓越品質的威士忌聞名 在市場上，主打不跟從主流、追求獨特質感的小眾、文青客群 為亞伯樂撰寫的文案有內斂、精煉，具優美與質感格調的韻律特性 圖片多融合自然、木質與光影等元素，營造高品質、具韻味的氛圍 Previous Next